Thin Models Advertise Plus-Size Lingerie
Lindsay Lowe recently published an article on Today.com, “Plus Size Baby using thin models to advertise plus-size lingerie.” The article is excellent, but the subject matter is outrageous. Nowhere, in the cogent comments on this article, did I see the term “fat-shaming.” Yet that’s exactly what this promo campaign strives to do by using thin models to emphasize “how grotesque fat people truly are.” This is the spin.
Obesity Carries Health Risks
Here is the problem: the percent of obese women in the United States increased from 33.3 percent of all adult women in 1999 to 41.2 percent in 2016. This means that almost half of US women are obese, and a further 26.6 percent overweight. (NCHS, Health, United States, 2017, fig 6).
This is not an aesthetics problem! People are entitled to look, and weigh, whatever would make them feel comfortable.
But it is a health problem. The rise in excess weight means increased risk of death from diabetes and hypertension, and down the line, it can lead to more heart attacks and strokes. This is awful news.
Mocking the Overweight Female Population
So added to the health concerns of this overweight population is now that a company called Plus Size Baby is mocking them. It’s too much. It could give overweight people a sense of hopelessness and despair about their problems, rather than lighting the road to lighter sizes.
Mike Pompeo, the U.S. Secretary of State, is a big guy. There are lots of reasons to criticize him, but I don’t see anyone mocking him for his weight. That would be in extremely bad taste.
Yet we’re running ads that mock much of America’s female population. Excuse me? Plus Size Baby, either get big (psychologically), or go home.